Amazon Account Audit & Performance Analysis

Not getting the desired results from your Amazon business? When sales, traffic or profit will not move and you cannot see why, the answer is in your account data — if you know where to look.

EcomLegit reviews your Seller Central account, product listings, advertising campaigns, catalog structure, inventory performance and account health to identify operational gaps and improvement opportunities.

You receive a clear written audit with actionable insights and prioritised recommendations, so you can make informed decisions and improve your Amazon business performance. It fits sellers who feel something is underperforming but cannot pinpoint it, and brands that want an honest baseline before investing more.

Request Your Account Audit

Tell us what feels off in your Amazon business, and we will help you scope the right audit for your account.

We’ll get back to you within 24 hours to discuss your audit scope and next steps.

You Cannot Fix What You Cannot See

When performance stalls, the symptoms are easy to see but the causes are not. These are the problems sellers most often bring to an audit:
• Sales flat or falling for months, with no clear cause
• Advertising spend rising while ACoS and profit get worse, with no idea which spend is wasted
• Traffic arriving, but conversion staying low
• Reports and dashboards full of data, but no clear picture of what matters
• A catalog that grew messy — variations, attributes and suppressed listings quietly costing sales
• Inventory problems at both ends — stockouts on winners, fees on aged stock
• Account health warnings sitting unnoticed until they become restrictions
• Previous reports full of vanity metrics and generic advice that changed nothing

What the Audit Covers

Eight areas are reviewed against your own account data, so the findings are specific to your business — not generic advice. Each area is checked on its own, then read together, because a listing problem, an advertising problem and an inventory problem often share one cause.

Seller Central Account & Settings Review

Your account setup, plans, settings and operational basics are checked for gaps that quietly hold performance back.

Listing Audit

Titles, bullets, images, A+ content, keyword coverage and conversion readiness, listing by listing for your key ASINs.

Advertising Audit

Campaign structure, keyword and targeting logic, bids and budgets, wasted spend, and ACoS and TACoS measured against your margins.

Catalog Structure Audit

Variations, attributes, browse nodes, and suppressed and incomplete listings that are costing visibility and sales.

Inventory & FBA Performance Audit

Stock health, IPI drivers, stranded and aged inventory, and your exposure to storage and long-term fees.

Account Health & Compliance Audit

Warnings, violations and risks on your account health dashboard, and what needs answering before they escalate.

Pricing & Buy Box Analysis

Price positioning, Buy Box share, and what is suppressing it.

Sales & Traffic Analysis

Sessions, conversion rates and sales trends from your business reports, so conclusions come from your data, not opinions.

Audit Options

Choose the scope that fits your account. Every option ends with the same thing: a written report and a prioritised action plan.

Full Account Audit

Every area above, reviewed together, in one complete report.

Advertising-Focused Audit

A deep dive on PPC only — structure, targeting, bids, budgets and wasted spend.

Listing & Catalog Audit

Content, SEO and structure only — listings, keywords and catalog health, listing by listing.

Follow-Up Re-Audit

The same checks repeated after changes, so progress is measured against the first baseline.

Our Approach

Three steps, from your data to a clear plan — with nothing hidden and no password ever asked for by form or email.

Access & Data

The review scope is agreed first. Data is then gathered through properly agreed access or report exports — never passwords by form or email.

Analyse

Each area is checked against your numbers, your margins and Amazon’s requirements, so findings are grounded in evidence.

Report & Roadmap

You receive written findings with a prioritised action plan, walked through with you so every recommendation is understood.

What You Receive

An audit is only useful if you can act on it. Every audit ends with the same deliverables:

A written findings report, in plain language: what was checked, what was found, and what it means — no jargon and no raw data dump.

Every finding tied to evidence from your account data: so you can see exactly where each conclusion came from.

Recommendations prioritised: quick wins first, then structural fixes, in the order they should be done.

Honest findings: an audit may show parts of the account are healthy, or that a problem is bigger than expected. We report what we find, either way.

No guaranteed sales uplift: the audit gives clarity and a plan, not a promise of results.

Improvement depends on the decisions and implementation that follow: the report shows what to do; acting on it is what changes performance.

An optional route to implementation: findings can be handed to your team, or handled through our account management and specialist services.

Who This Is For

An audit is most useful for sellers who already have an account and want an honest, evidence-based view of it, including:

Sellers whose growth has stalled and who want the real reasons.
Brands spending on ads without clarity on what works.
Sellers preparing to take on management help and wanting a baseline first.
Businesses after a big period, such as a launch or Q4, who want a performance review.
Sellers who suspect problems but cannot pinpoint them in the data.

Frequently Asked Questions

What exactly do I receive from an audit?

You receive a written report of findings for each area reviewed, each with the evidence behind it, plus a prioritised list of recommendations and a walkthrough of the report — not a raw data dump.

How long does an audit take?

It depends on account size, catalog size and advertising account complexity. A realistic timeframe is confirmed before starting — never a guaranteed date.

Do you need access to my Seller Central account?

The audit works from your account data, so access is arranged properly through user permissions or report exports. Never send your password by form or email.

Will the audit itself fix my problems?

The audit identifies and prioritises; fixing is implementation. Your team can work from the report, or EcomLegit can implement through its management and specialist services.

How often should an account be audited?

A baseline audit first, then a periodic re-audit — quarterly or after major changes — keeps performance visible; one honest check beats constant dashboard-watching.

Can you guarantee the audit will improve my sales?

No — no audit can promise results. What it guarantees is clarity: where the gaps are, what they are costing, and the order to fix them in.

Get Clarity on Your Amazon Performance

Tell us what feels off in your account, and we will scope the audit that gives you the answers.

Your trusted partner for e-commerce growth.